What is Nutricentials?
Nu Skin’s Nutricentials® Bioadaptive Skin Care™ is an advanced line of skin care essentials heavily rooted in worry-free ingredients and clean formulas to nurture both the skin and the planet.
The goal for this project was to rebrand the existing Nutricentials product with updated packaging to reflect a newly introduced formula.
I took over this project from another designer and was in charge of finishing the designs for both the packaging and marketing materials, developing print ready files, and working with cross functional teams to make sure we were targeting the right demographic at the right budget.
Nu Skin Enterprise is an American multilevel marketing company that develops and sells personal care products and dietary supplements under its Nu Skin and Pharmanex brands.
As part of the design process we developed renderings of each product before they are fully manufactured, so we can accurately see the designs on the packages. The Product Marketing team uses these rendering to present to the sales leaders and executives to get feedback before we move into production.
I worked developed print-ready mechanicals that were then passed off by the production team. The goal at this step was to make sure all the designs, colors, marketing copy, and all the legal information is up-to-date.
I worked closely with the writers to produced different marketing materials such as infographics, blogs, Instagram posts, and Facebook posts to promote the products.